What is SEMrush?
SEMrush is an online marketing research service that helps ecommerce entrepreneurs and website owners understand how their competitors have created marketing opportunities so they can make use of them as well. SEMrush has created many powerful tools to help ecommerce entrepreneurs improve their marketing efforts whether it’s SEO, PPC, ad campaigns, content marketing, backlinks, keyword research and implementation, SERP, social media and much more. So you can understand the data and analytics behind your own website. Compare it to your competitors and then find opportunities for improvement and helpful ways to make it better.
SEMrush is a complete tool suite for digital marketing management. It gives professional full visibility into traffic coming from multiple communication channels and to gain an insight into the effectivity of their marketing approaches. SEMrush provides valuable engagement information, digital marketers are better armed to position the brands they work with higher in the search engine rankings and in the consciousness of their target market via other media and tactics. Moreover, SEMrush enables marketing professionals to gain leverage over their competition by giving them valuable insight into what their consumers and prospects are interested in. Once they have identified those topics, they can use them in creating more engaging content.
SEMrush Benefits, Who SEMrush is For
SEMrush is not for the new entrepreneur looking to start up their first ecommerce business – it’s for the entrepreneur looking to grow their reach, boost their traffic and get more from their efforts. SEMrush is a comprehensive SEO toolkit with an extensive feature set, in short, here’s some of the standout things SEMrush can help you accomplish:
- Find out who your competitors are and the top competitors in your niche
- Determine the most valuable keywords your competitors are ranking for
- Learn exactly where your competitors are getting backlinks from
- Track your keywords and monitor their Google search position
- Discover your competitors lucrative products to sell in your own store
- Learn exactly what keywords to use for your own products, pages, and blog posts
SEMrush is for the entrepreneur who’s ready to grow their business to new heights and really wants to dig in and do the dirty work when it comes to reports, analytics, data and tracking. SEMrush will provide you with the facts but it’s up to you to implement their suggestions and take action on your own website. SEMrush is also for the entrepreneur who’s ready to compete in their industry and take their strategies to the next step. It’s for the entrepreneur who’s ready to get in on the game for real and the entrepreneur who’s ready to perform.
SEMrush offers data into the SEO tactics of competing brands. The solution shows businesses what keywords boost competitors’ search engine ranking, for them to create a strategy that can counter that. SEMrush lets companies know whenever there is a new player in the market and observe how the website rankings change. Through these tactics, brands are enabled to improve their SEO plans.
SEMrush’s Analytics Reports
With SEMrush’s Analytics Reports you can get insights into your competitor’s strategies whether it be their display advertising, organic and paid search or their link building. These are the following Analytics Reports that SEMrush provides:
ORGANIC RESEARCH Boost your own Search Engine Ranking Position (SERP) by targeting your competitor’s keywords and compete for the top spot. With SEMrush’s Organic Research Reports you can see what your competitor’s best keywords are so you can go after them yourself, discover new organic competitors you may not have otherwise been aware of and observe position ranking changes for different domains.
ADVERTISING RESEARCH With SEMrush’s Advertising Research feature you can improve your advertising campaigns by getting a glimpse into your competitor’s. Find out how your competitors are making the most out of their PPC investments by analyzing their Adwords, viewing their traffic, their volume and their CPC estimations for every keyword and all the while discover how you can improve your PPC bidding system and efficiency and reduce your advertising budget.
With this feature you’ll also be able to see whether your competitors are using high-volume or long-tail keywords to achieve their rankings, whether they promote their services with branded ad copies or whether they use branded keywords to boost their conversions. You’ll also get information that details how long your competitor’s ads have been running, which is valuable information you can use to learn whether their ads were successful or not based on how long they were running, or if they run seasonal ads around specific times of the year.
DISPLAY ADVERTISING Google’s Display Network plays a huge role in search advertising and with SEMrush’s Display Advertising feature you’re able to analyze how other companies create successful display ads. You can do this by analyzing industry leader’s or competitor’s ad headlines, images, calls to action and more, plus you can view the amount of ad impressions and the ad’s ability to generate conversions. Finally, you can compare between text advertisements and media banners to see which works the most successfully for advertisers.
To help you hone in on your target market even more, SEMrush’s Display Advertising feature provides a SEMrush Adsense Publisher’s Report which can help you discover the websites your competitors are advertising on so you can find websites you have not used yet to promote your business that can potentially be ideal advertising locations.
BACKLINKS With SEMrush’s Backlinks Reports you get thorough information in regards to the rank, authority and geolocation of the incoming links to your website. These links are a vote for your website’s releancy, trustworthiness and credibility and they’re also one of the most important factors that play into your SEO and SERP.
ADVERTISMENT With this feature you’re able to check incoming links for a URL, domain or root domain, you can discover the domain authority and geolocation, see the anchor text that the link is attached to, view the URLs and titles of linking and target webpages, and also compare the incoming link’s weight on the competitor’s domain.
This backlink checker is an advantageous tool to use to help you improve your backlink building strategy because it’s an efficient way to monitor and view new referral traffic sources so you’re always aware of where they’re coming from.
KEYWORD RESEARCH We’ve discussed the importance of keyword research before in our Ultimate Guide to Keyword Research, so it’s no surprise that SEMrush provides a tool to help you find the best high-volume and long-tail keywords for your content and website.
With SEMrush’s keyword research tool you can search for high ranking and search engine optimized keywords, get information on each keyword’s value for organic and paid research such as CPC, volume, number of results, ad copies and more, you’ll get information on the top ranking domains for each keyword and also be able to analyze keywords for desktop and mobile performance.
Keywords are such an important part of SEO and building a strong web presence for ecommerce businesses and websites alike, and the SEMrush Keyword Research tool helps you dig deeper into keyword data and analytics so you can make the best decisions for your business.
PRODUCT LISTING ADS Using SEMrush’s Product Listing Ads Reports you can define your Google Shopping competitors, discover the Product Listing Ads keywords that you and your competitors have in common, view the keywords that rank your competitor’s Product Listing Ads to appear in paid search results and more.
By having access to this information about your competitor’s Product Listing Ads you’ll be able to refine your Google Shopping strategy and become a more competitive contender for you and your competition’s target audience.
With SEMrush, companies can compare their advertising approaches with those of their rivals. By doing so, brands are able to find what makes their competitors popular with the consumers advertising-wise. This also allows them to adjust their budgets by uncovering the ad spend and return their competitions have. Thus, they can further enhance their campaigns with newly acquired knowledge and localize their messages.
Expanded Social Media Reach
A big chunk of consumers is on social media channels. That is why it is imperative for businesses to be where their target customers are. These platforms can be utilized to maximize engagement and they also make it simple to measure the performance of a brand’s social strategy. By gaining visibility into that aspect, companies can find better ways to reach out to their audience and turn them into purchasers and SEMrush assists businesses in making that possible.
Tactical Content Marketing
With SEMrush, brands can find out how popular they are amongst netizens. This allows them to take advantage of those as promotional opportunities as well as to broaden their audience reach. Plus, the solution tells companies what people are abuzz about on the internet for them to find a topic they can spin and relate to their goods and services.
- Domain specific keyword ranking
- Position tracking
- Comparison of domains by keywords
- Crawl Audit Tool
- Organic Research
- Advertising Research
- Keyword Research
- View organic positions of competitors
- Study Ads texts of competitors’
- Search for proper long-tail keywords
- SEMrush pie chart & line graph
- Multiple sites comparison
- Track many various keyword metrics
- Identify accurate ad data
- Ad campaign data in-depth details
- See competitors’ ranking
My SEMrush Conclusion
Users don’t know what their highest performing keywords. SEMrush pulls back the curtain and reveals how their keywords stack up against the competition on search engine results pages.
Users don’t know the health of their website: SEMrush Site Audit tool analyzes web pages, alerts you to issues and assigns a total score. You’ll be notified of broken links, duplicate content and more.
Users don’t know what their competition is up to in paid search: With SEMrush, you can identify PPC competitors and see their ads, spends and clicks, as well as their highest-performing keywords!
SEMrush is not just a tool, the services they offer are powerful, robust, comprehensive and informative. They have every tool a seasoned entrepreneur needs to dive deep into the guts of their business whether it’s their SEO strategy, backlinks, content performance, social media engagement, brand mentions, keywords, domain authority, advertising campaign optimization and much, much more.