Why is Google Analytics Important for Your WordPress Website? Once you’ve started a WordPress website, you should know how it’s performing. And to get this useful data, you need Google Analytics. It’s a powerful tool that helps you understand how people use your site.
Here are some benefits of using Analytics:
- Identify Traffic Sources– You can find out where your visitors come from, which channel they use (search, social, paid, etc.), which country they belong to, and more.
- Better Understand Your Audience– Once someone lands on your website, what do they do? With Google Analytics, you can track their every interaction and see what links they click or which files they download.
- Create Content That People Like– Google Analytics helps you track your pages and posts, so you know which content drives a lot of traffic. This way, you can find similar topics to cover and boost your traffic.
- Conversions and Sales– If you have an eCommerce store, then Google Analytics can help you track your conversions and see how much revenue your store is making.
- Improve Your Site’s User Experience– Find out how people behave on your site, which pages they visit, which device or browser they use so you can improve the user experience of your website.
The best way to know your audience is through your traffic stats, and this is what Google Analytics provides for FREE.
Why is Google Analytics Important for Bloggers? Once you start a blog, your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see:
This data is extremely useful, and it can help in numerous ways. When getting a custom design, you can use the user data to make sure that your site will be compatible with your audience.
If most of your users don’t have Flash support, then you should avoid adding the flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.
What do people do when they are on your website? You can track where the users are going on your website, how long do they stay on your website, and what is the bounce rate (the percent of users exit your site on the first visit). By using this information, you can decrease the bounce rate and increase your pageviews. You can also find your most popular articles, articles that are not doing so well, and what kind of content your users are looking for.
When do people visit your website? By looking at the hottest hours in the day for your site, you can pick the time when you publish your post. If that time zone is not compatible with yours, then you can schedule your post to meet that hour.
How do people find your website? This section of the analytics shows you where did the users come from (for example: Search Engines, Direct Links, Referral links from another site). It also shows you what percentage of your visitors came from each of these sources. Google analytics gives you the breakdown of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, Google, Yahoo, Bing etc.
The breakdown of referral sources shows you which sites you need to work with the most. If your top referral source is Facebook, then you need to have exclusive Facebook content to make your Facebook audience feel special.
If your top referral source is an external website, then you might want to consider having a partnership with that website (guest post exchange or something else).
How do people interact with your content? Google analytics shows how your users interact with your site’s content. It shows you what percent of the user clicked on which link on your site and much more. You can run A/B split tests by creating content experiments in Google Analytics to understand what works best to meet your goals.
By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and avoid strategies that don’t work. Simply put, eliminate the guesswork and focus on stats that matter, so you can make data driven-decisions.
Signup with Google Analytics
Google Analytics is available for free and all you need is a Google or Gmail account to sign up. The sign up process is quite simple, follow the step by step instructions below to create your Google Analytics account.
Step 1: First you need to visit Google Analytics sign up. You will be asked to login with your Google account. If you already have a Google or Gmail account, then you can use that to sign-in. Otherwise, you can go ahead and create a Google account for yourself.
Step 2: Once you sign-in with your Gmail account, you will be prompted to a screen like the one below. This is where you will signup for Google analytics with your Gmail account.
After that, you will be asked to provide an account name. This name will be used internally so you can use anything like your business name.
Step 3: On the next screen, you will be given choice to choose between a web, apps, or apps and web. Make sure you select ‘Web’. After that, you need to enter website name, website’s URL, country, and time zone.
Once you have entered this information, click on the Next button. You will be presented with Google Analytics terms and service which you must agree to, so click on ‘I Agree’ button.
Step 4: Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you will need to enter it in your WordPress site depending on the method you use below. You can also simply leave this browser tab open and switch back to copy the code when needed.
We suggest leaving the analytics browser tab open as you may need to revisit it, once you have installed the code on your WordPress site. Now that you have setup a Google Analytics account, let’s take a look at how to install Google Analytics in WordPress.
How to Install Google Analytics in WordPress There are a few different ways to setup Google Analytics in WordPress. Here we will show you two methods where the first option is the easiest. You can choose the one that best suits your needs.
Method 1. Insert Headers and Footers Plugin
This method is not as good as MonsterInsights because you will not be able to do advanced tracking configuration, and you will not be able to view Google Analytics data in your WordPress dashboard.
First, you will need to copy your Google Analytics tracking code that you copied earlier in Step 4 when signing up for Google Analytics account.
Next, you need to install and activate the Insert Headers and Footers plugin. For more details, see our step by step guide on how to install a WordPress plugin. Upon activation, you need to visit Settings » Insert Headers and Footers page. Here you need to paste the Google Analytics tracking code that you copied earlier into the ‘Scripts in headers’ section.
Don’t forget to click on the save changes button to store your settings. That’s all, you have successfully installed Google Analytics on your site.
Method 2. Google Analytics for WordPress by MonsterInsights
MonsterInsights is the most popular Google Analytics plugin for WordPress. Over 3 million websites use it including the likes of Bloomberg, PlayStation, Zillow, WPBeginner, and more. It is the easiest and by far the best way to add Google Analytics to WordPress (for all users beginners and experts alike). MonsterInsights is available as both, a paid premium plugin, and a free version. In this tutorial, we will be using the MonsterInsights free version. You can use the MonsterInsights Pro version if you want more advanced features like E-commerce tracking, Ads tracking, Author tracking, etc. The process of setting them up is the same.
Let’s get started. The first thing you need to do is install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin. Upon activation, the plugin will add a new menu item labeled ‘Insights’ to your WordPress admin menu. Clicking on it will bring the MonsterInsights setup wizard.
First, you will be asked to choose a category for your website (a business website, blog, or online store). Select one and then click on ‘Save and Continue’ button. Next, you need to click on the ‘Connect MonsterInsights’ button.
This will bring up a popup that will take you Google accounts where you will be asked to sign in or select a Google account if you are already signed in. Next, you will be asked to allow MonsterInsights to access your Google Analytics account.
Click on the ‘Allow’ button to continue.
The final step is to select the profile you want to track. You need to select your website here and then click on the ‘Complete Connection’ button to continue.
MonsterInsights will now install Google Analytics on your website. After that, you will be asked to select the recommended settings for your website.
The default settings would work for most websites. If you use an affiliate link plugin, then you need to add the path you use to cloak affiliate links. This will allow you to track your affiliate links in Google Analytics. Click on the Save and Continue button to save your settings. Next, MonsterInsights will show you paid add-ons that you can access if you upgrade to PRO. You can simply click on the ‘Save and Continue’ button to skip this step.
After that, you will be asked to install WPForms plugin, which is the best WordPress contact form plugin. You can install it or simply click on ‘Skip this Step’. That’s all you have successfully installed and setup Google Analytics on your WordPress site. Remember, it will take Google Analytics sometime before showing your stats.
The best part about MonsterInsights is that you can view your Google Analytics reports inside your WordPress dashboard. Simply visit Insights » Reports page to check out a quick overview of your analytics data.
It also comes with a Popular Posts addon that allows you to show your top performing content to boost your traffic & pageviews.
You can use it to automatically add inline popular posts links to boost engagement : or if you’re using an online store, then it can also automatically add your top performing products at the end of each blog post to boost sales:
Resource : https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/